No More Scrolling Without Sales: 4 Tips to drive traffic from Pinterest to your Sales Pages
- Creating Multiple Pins for Same Content
- Design at least 3-5 different pins per piece of content
- Vary the images, color schemes, and text overlays
- Test different styles (e.g., photo-based, illustration-based, text-heavy)
- Change up your headlines (e.g., “How to” vs “X Tips” vs “The Ultimate Guide”)
- Space out posting these variations over time
- Track which versions perform best to inform future designs
2. Pinterest SEO Strategy
- Profile optimization:
- Use your main keyword in your display name (e.g., “Jane Smith | Wedding Photography Tips”)
- Write a keyword-rich bio that includes your main topics
- Include location if relevant to your business
- Board optimization:
- Use searchable board names (e.g., “Healthy Dinner Recipes” instead of “Yummy Food”)
- Write detailed board descriptions with relevant keywords
- Keep board themes specific rather than too broad
- Pin optimization:
- Front-load descriptions with important keywords
- Use hashtags sparingly (2-3 relevant ones)
- Include related terms people might search for
- Add alt text to images with keywords
3. Creating Infographics and Tutorials
- Types that perform well:
- Step-by-step guides
- Comparison charts
- Checklists
- Recipe instructions
- Before and after transformations
- Tips and tricks compilations
- Design tips:
- Keep information chunked and easy to scan
- Use clear headings and subheadings
- Include your branding and website
- Make text large enough to read on mobile
- Use contrasting colors for readability
- Include data sources if using statistics
4. Text Overlay Best Practices
- Keep text concise – aim for 5-7 words
- Use easy-to-read fonts (mix one decorative with one simple font)
- Ensure high contrast between text and background
- Place text in the middle third of the image for best visibility
- Include key benefits or outcomes
- Use power words that trigger emotion or curiosity
- Examples of effective overlays:
- “5 Ways to Double Your Income”
- “The Only Chocolate Cake Recipe You’ll Ever Need”
- “Transform Your Bedroom in One Weekend”
- Add a small text-free space for the Pinterest chrome (top right corner)
Ready to master Pinterest? I’ve created a complete roadmap sharing my exact strategy – from pin design to profit. My students have seen incredible results, and if you sell anything, you have to have your brand on Pinterest.
